VIBE

VIBE approached us to develop a five-year strategy. The conversation began around products but it didn’t stay there.

As we explored the wider system, it became clear that sustainable construction would never be transformed through products alone. The opportunity was to reposition VIBE itself: from promoting greener materials to becoming a catalyst capable of influencing the entire natural construction ecosystem.

The strategy changed because the system became visible. That’s usually where the most interesting work begins.

Visit the project

All reflections